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The Norlex water extraction issue has galvanized our local community like no other issue in recent times. Norlex plans to truck water to Sydney for bottling and sale at great profit to them but no economic or social benefit to Bundanoon. This, along with much recent media coverage, got some us of thinking. Could we make Bundanoon Australia's First Bottled Water Free Town?
One of the Directors of Norlex told me that they wanted to put Bundanoon on the map. On the map for all the wrong reasons. On the map for our part in an industry that, by any measure, represents all that is wrong with consumerism and marketing. An industry that Clean Up Australia has described as a global environmental disaster and that was described by the Sydney Morning Herald as ‘The New Social Poison'. There is even Calm; bottled water for dogs infused with flower essences.
Some facts:
- Some 400,000 barrels of oil annually are used to manufacture the plastic that goes into the bottles that slake Australia's thirst for bottled water
- Only 30% of these bottles are recycled
- In 2008 Australians were expected to spend more than $450 million on packaged water
- The average price of bottled water is $2.53/litre against 1 cent/per litre for tap water
- The beverage industry loves bottled water because the costs of producing it are minimal. Just think of the ingredients in bottled water!
- We in Bundanoon have a fine product called Bundanoon Natural Tap Water!
How about we put Bundanoon on the map for some good reasons? How about we make Bundanoon Australia's First Bottled Water Free Town. It would offer so many positives for the town. Showing we care about our local environment and the global environment, reducing the landfill contribution of plastic bottles, reducing littering of our town and very importantly it would add to the positive image of Bundanoon. An image of a friendly place to live or visit, a great place to walk or cycle, a Tidy Town with an active, concerned community.
Won't the businesses selling bottled water suffer? A number of businesses sell bottled water. The response to the idea has been generally positive. However any scheme introduced should consider these businesses and if necessary look at ways of compensating them and helping them resist the pressure from the major beverage companies.
What about visitors to the town or residents who want a drink of water and don't want a soft drink? Quality drinking water is readily available from taps whereas you cannot get a soft drink from a tap. Many people want to drink water and it is commonly recognized that most of us should drink more than we do. Many people are reluctant to ask a shop/café to fill an empty bottle for them, feeling that they should really be making a purchase.
We could produce a large number of sports bottles printed for example ‘Welcome to Bundanoon - Australia's First Bottled Water Free Town, Ingredients - 100% Bundanoon Natural Tap Water'. These bottles are either available free of charge or charged for to cover the cost and stop people wasting them. These bottles could be available from the shops/cafes in the village.
Then we organize the erection of Bundanoon Bubblers around town with clear signposting: ‘Bundanoon Natural Tap Water available here'. As an attraction in town we could also build The Big Bundy Bubbler; a huge tap with a number of taps beneath it in a highly visible town location.
The scenario. Visitor enters local shop.
‘Mate, where's your bottled water'
‘Sorry we don't sell bottled water in Bundanoon but here, have one of these (hands over a Bundanoon bottle) and help yourself from the Bundanoon Bubbler outside'
‘Hey, thanks mate. What a brilliant idea. What a community!'
But surely if you produce plastic bottles you're just replacing one with another? What you are doing is producing something that will be used hundreds of times; not thrown away after one use. You are producing one light shipment not trucking, heavy water around the country. You are not draining the aquifer from underneath some community such as Bundanoon. You are promoting the town and also showing ways around the issue of bottled water. Anyway many people will have their own bottle.
Why does this benefit Tourism? Tourism in Bundanoon is based on the image and attractions it offers. The image includes the village atmosphere, the natural setting, a safe place to walk/cycle. The attractions include the places to stay, to shop, to eat and drink, the National Park and State Forests, the cycling and walking trails. Being bottled water free will garner Bundanoon good media coverage and will add to the positive image visitors take away of our village. It will also hopefully give us all another reason for feeling proud to live in Bundanoon.
Who can help us achieve this goal? In order to make Bundanoon; Australia's First Bottled Water Free Town we first and foremost need the support of the local community - business and residents. It will also require the support from those running events in Bundanoon so that bottled water is not sold at Brigadoon, The Highland Fling, etc, etc. The support of Wingecaribbee Shire Council is vitally important to ensure the investment, infrastructure and signage can be in place to make the initiative work. Grant funding can be applied for from both public and private sources.
The Don't Bore Bundanoon committee has discussed the idea. As a first step we want to float it to the community. Your views, both positive and negative, are welcome on this. Perhaps you'd like to get involved to bring it about?
Have we got the bottle to do it?
For more up-to-date information, click here, or contact Huw. |
Greg Chapman makes this comment
Thursday, 09 July 2009
I work for Southern Highland Springs near Robertson, and it breaks my heart that the group has agreed to ditch the bottled water.
We heard about you folks against Norlex and Coca Cola. Honestly we are strongly NO WAY linked to them. They are our opposition.
Please Bundanoon, you folks have a nice town. Please don't damage small businesses like us
ZF makes this comment
Thursday, 09 July 2009
Why not ban soft drinks? They come in plastic! And the cost they incur on the community includes the horrendous effects they have on people's teeth, weight and overall health.
When my kids go to one of the fast food outlets they always chose the bottled water with their meal, rather than the soft drinks. How would they be able to do that if bottled water is banned everywhere?
Why not put recycling bins everywhere so people can dispose of their bottles sensibly?
I don't want to carry a spare bottle with me everywhere so that I can 'fill it up' at the fountain. I prefer the convenience of being able to buy my water when I need it! And, I'd pay double the current price for it, if the samw would apply to all other plastic containers!
WHAT A JOKE!!!
(I live and work in Sydney in the technology sector, and have no association with the beverage industry)
Adam makes this comment
Thursday, 09 July 2009
I've just read about your wonderful decision on the BBC website ( http://news.bbc.co.uk/2/hi/asia-pacific/8141569.stm ).
You are leading the world - let's hope other's follow your lead.
Patrick Sunter makes this comment
Thursday, 09 July 2009
Hope your initiative gets through, I'm familiar with these large corporate bottled water operations and as you say, they make all the profit without putting back into the community. Your idea makes lots of sense
Mike makes this comment
Thursday, 09 July 2009
Mike Richter
Kyoto, Japan
Mark makes this comment
Thursday, 09 July 2009
just read your story on the BBC website. Good luck with the plan to stop selling bottled water, pure madness that is.
ZF from Sidney - local restaurants could be asked to provide cooled tap water on request to customers, providing cups or reusable bottles for folk who don't have a bottle with them.
Good on your little town!
Mark, Milton Keynes, UK.
will parks makes this comment
Thursday, 09 July 2009
Patrick makes this comment
Thursday, 09 July 2009
I too read about this on the BBC news website and I hope you get massive publicity and increased tourist numbers too.
Cheers
Patrick
David makes this comment
Thursday, 09 July 2009
What an eminently sensible idea, good for you!
It's nice to see a bit of common sense being applied once in a while...
Morgan Evans makes this comment
Thursday, 09 July 2009
----------------------------------------------------
As much as I respect your objection to Norlex plans to bottle Budanoon's ground-water supply I take issue with you placing an outight ban on all bottled water and telling people to use public bubblers. It seems Budanoon is unaware there is a global Swine Flu pandemic. Numerous Sydney Councils like Manly Council have closed down all their public bubblers in fear of spreading Swine Flu. This means bottled water is the only safe water alternative. All I can say to you is good luck and I hope you have lots of public liabilty insurance becuase if you spread Swine Flu it will wipe Bundanoon off the map.
Kym from Adelaide makes this comment
Thursday, 09 July 2009
Well done to you all. I can only hope and pray that other town's follow your lead. What an inspirational community!
Nat makes this comment
Thursday, 09 July 2009
on bottled water.
It has certainly put Bundanoon on the map as everyone is talking about your ban on bottled water and what a good idea it is. You should sell the reusable bottles on line, perhaps it will start a tend.
Regards,
Nat,
Woking
England.
Fiona, Manchester UK makes this comment
Thursday, 09 July 2009
Thanks for the inspiration!
Julie makes this comment
Thursday, 09 July 2009
Julie makes this comment
Thursday, 09 July 2009
Tim Stockton makes this comment
Thursday, 09 July 2009
Brian makes this comment
Thursday, 09 July 2009
Loving It makes this comment
Thursday, 09 July 2009
Can we have a picture of the soon to be famous "Bundanoon bottle"?
Ignore the swine flu scaremongers, the 'small (minded) business' troubles, etc. This is a game changer. Could be done in so many areas in Europe too, especially France and Switzerland where they are rightly proud of their public fountains.
Gunther makes this comment
Thursday, 09 July 2009
These guys actually DID put your community on the map. Not quite in the way they indended, but that is part of the fun.
I am writing from Austria/EU and we definitively have plenty of first class water at a good price from the tap. But even here people are manipulated into buying bottled water for invented reasons at immense costs, trucked around for hundreds of kilometers and filled in plastic bottles.
Someone had to start countering this - I would almost call it "scam" - and obviously you did it.
I toast you with a glass of local water, but I will probably commit the "sin" of buying an Australian wine to accompany it just for this reason.
John makes this comment
Friday, 10 July 2009
John, Chepstow UK
Carolina Soto makes this comment
Friday, 10 July 2009
I´M FROM VENEZUELA AND I THINK THAT THIS IS A BIG EXAMPLE FOR THE WORLD.
THANKS
P/S: LEI QUE FUE AUSTRALIA EL 1ER PAIS QUE EN EL 2003 TOMO ACCIONES EN CONTRA DE LAS BOLSAS DE PLASTICO. Y UNA PRUEBA DE QUE SUS INICIATIVAS FUNCIONAN ES QUE ESTE AÑO 2009 EMPEZO EN VENEZUELA UN MOVIMIENTO PARA USAR BOLSAS RECICLABLES Y DE OTROS MATERIALES PARA AYUDAR AL AMBIENTE. ESO ES UNA PRUEBA QUE ESTE TIPO DE INICIATIVAS MUEVEN AL MUNDO.
Max makes this comment
Friday, 10 July 2009
You have made environmentally-responsible citizens of the world proud.
Jeff Lo makes this comment
Friday, 10 July 2009
Keep going!
Loam makes this comment
Friday, 10 July 2009
It's too "inconvenient" to carry a reusable water bottle? Really? How much lazier can we get as a species?
We need to think beyond our own noses. Thank you, Bundanoon.
Jeff Turrentine makes this comment
Friday, 10 July 2009
David in Indiana, USA makes this comment
Friday, 10 July 2009
Ray makes this comment
Friday, 10 July 2009
Many people choose bottled water for a variety of health reasons. If there were no demand no one would buy it. I drink tap water myself and very rarely buy bottled water but I respect the rights of others who choose to pay a premium for what they clearly regard as a superior product, whether they're right or wrong.
It's simply not up to the 'good folk' of Bundanoon to tell their visitors that the local tap water is better and therefore "you can't buy bottled water here ... mate!"
Ray makes this comment
Friday, 10 July 2009
And isn't this really about your town's ongoing battle with the company Norlex Holdings who want to extract ground water from the aquifer to sell as bottled water? That battle's been raging for years.
How coincidental is it that the idea to ban (sorry, "voluntarily remove") bottled water from your shops' shelves came about AFTER Norlex proposed to build a large warehouse and 5 shops in Bundanoon? Could it be that the local shopkeepers want to punish Norlex and that's what is really driving you?
Sorry, but it all sounds rather small-minded and malicious to me.
Peder makes this comment
Friday, 10 July 2009
I applaud your efforts primarily for their educational value - most people who buy bottled water do so mostly out of ignorance, never having thought it through. Ending up on BBC broadcasts across the planet is a good start at reducing the ignorance level on this issue and, perhaps, encouraging contemplation of other similar issues where a little thought might result in significantly less stupidity.
Stay the course, mate!
Minnesota, USA
Adam makes this comment
Friday, 10 July 2009
tom makes this comment
Friday, 10 July 2009
Ray makes this comment
Friday, 10 July 2009
"Our town", "Our water", "If you don't like it, stay away." That small-town-attitude says it all.
Jenny of Tasmania makes this comment
Friday, 10 July 2009
Sue makes this comment
Saturday, 11 July 2009
Ray - "Our town", "Our water", "If you don't like it, stay away." That small-town-attitude says it all.
That small town attitude is actually a community working together for a collective good. They should feel proud of themselves and what they have achieved. The publicity will do wonders for tourism and the local businesses will benefit from that.
Ray makes this comment
Sunday, 12 July 2009
Richard makes this comment
Sunday, 12 July 2009
Congratulation to this great initiative, I sincerely hope it will be implemented. Unfortunately we still think we cannot survive without bottled water. One question to all the opponents: how did people survive before plastic bottles were invented??? It's not that long ago, surely someone will remember. And, don't forget, if we continue to put personal gain before the collective good we're on a sure way destroying the globe for all of us!
Christina makes this comment
Monday, 13 July 2009
Peter makes this comment
Wednesday, 15 July 2009
You'll be a good example for the world against climate change.
I hope we can make the same in every hungarian town for the sustainable future.
Peter - from Hungary
Liza & Baz Huston CAFE 23 Largs Bay SA makes this comment
Thursday, 16 July 2009
Happy to refill bottles with Reverse Osmosis water - free of charge!
Foodwise Organics, the store down the road sell these SAFE polycarbonate bottles! For more info read this link on these bottles.
http://themedicalsanctuary.com.au/articles/cms/47/polycarbonate-drinking-bottles-a-safe-alternative
Well done Bundanoon!!! Keep at it!
Liza & Baz
Scott makes this comment
Friday, 17 July 2009
What an outrage!
How can this be????????
One small, regional community can act with simple, positive intent and with a clarity of purpose that puts it ahead of the (apparently) bigger, smarter, more sophisticated cities across the world.
I think it is a tiny, perfect victory for common sense and a sustainable future.
Nigel Wodrich makes this comment
Sunday, 19 July 2009
Nigel
London Ontario Canada
Resi makes this comment
Sunday, 19 July 2009
Resi
jennyc355 makes this comment
Wednesday, 29 July 2009
Jane makes this comment
Monday, 28 September 2009